{"product_id":"sony-a7-iv-mirrorless-camera-body-only-65","title":"SONY a7 IV Mirrorless Camera - Body Only","description":"Sony's a7 mirrorless camera is packed full of technology to help you capture your vision. Its updated processor and state-of-the-art sensor work together to improve image quality in photography and video.  What we love  - The 33 MP Full Frame sensor can capture more light thanks to back illumination – this gives your images more detail and better colour accuracy - This camera is powered by the flagship BIONZ XR processor – it's lightning fast to make sure your photos and videos are processed without slowing down the camera's performance - The updated sensor and processor bring amazing improvements to low-light performance – this means you can take beautiful images day and night - Sony's Real-time subject tracking and Eye Autofocus can keep humans, pets and birds in perfect focus, while you focus on the composition\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003cbr\u003e- Thanks to the 5-axis stabilization you can film smoother video, shoot longer focal lengths and capture longer exposures without blur - The 10-bit 4:2:2 gives you tons of flexibility in the editing room – you can play around with colours, light, and effects without degrading your footage - Capturing action will be super easy with 10 fps of continuous shooting with autofocus on - The vari-angle screen can twist and turn to suit the way you want to shoot, and you can just tap on your subject to focus - With dual media slots you can use two memory cards at the same time and keep shooting even if one fills up - The USB Type-C port supports Power Deliver for lighting fast charging - The camera is made of magnesium alloy which makes it robust and lightweight – great for outdoor shoots\u003cbr\u003e\u003cbr\u003e\u003ch4\u003eKey Specifications:\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Electronic viewfinder \u0026amp; Live View\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e BIONZ XR\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShutter speed:\u003c\/strong\u003e - 30 secs - 1\/8000th- Bulb mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContinuous shooting:\u003c\/strong\u003e 10 fps (with Autofocus)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf-timer:\u003c\/strong\u003e - 10 seconds- 5 seconds- 2 seconds\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDustproof:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage stabilisation:\u003c\/strong\u003e 5-axis image stabilisation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e - Actual: 34.1 megapixels- Effective: 33 megapixels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e 3:2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISO sensitivity:\u003c\/strong\u003e - AUTO, 100 - 12800- Extendable to 50 - 204800\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Full-frame 35 mm \/ 35.9 x 23.9 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleaning:\u003c\/strong\u003e Charge protection coating on optical filter and image sensor shift mechanism\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhite balance:\u003c\/strong\u003e Auto, Daylight, Shade, Cloudy, Incandescent, Fluorescent, Flash, Underwater, Color Temperature (2500 to 9900 K) \u0026amp; color filter, Custom\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExposure modes:\u003c\/strong\u003e Intelligent Auto (Auto), Program Auto (P), Aperture Priority (A), Shutter Priority (S), Manual Exposure (M)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMovie exposure modes:\u003c\/strong\u003e Intelligent Auto (Auto), Program Auto (P), Aperture Priority (A), Shutter Priority (S), Manual Exposure (M), Flexible Exp. Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum photo resolution:\u003c\/strong\u003e 7008 x 4672p\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhoto file formats:\u003c\/strong\u003e - RAW- JPEG- RAW \u0026amp; JPEG- HEIF- RAW \u0026amp; HEIF\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory card:\u003c\/strong\u003e - SD- SDHC- SDXC- CFexpress Type A memory card\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber of memory card slots:\u003c\/strong\u003e 2 slots\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHot-shoe adapter:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInterface:\u003c\/strong\u003e USB Type-C\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBluetooth:\u003c\/strong\u003e Bluetooth 4.1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWiFi:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTV output:\u003c\/strong\u003e HDMI\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatible app:\u003c\/strong\u003e Imaging Edge Mobile app\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLens mount:\u003c\/strong\u003e Sony E mount\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen:\u003c\/strong\u003e 3” \/ 75 mm vari-angle LCD touchscreen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen features:\u003c\/strong\u003e - Resolution: 1,036,800 dots- Brightness control- Histogram- Real-time image adjustment display- Digital level gauge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder:\u003c\/strong\u003e 0.5\" \/ 13 mm viewfinder\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eViewfinder features:\u003c\/strong\u003e - Resolution: 3,686,400 dots- 100% coverage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio file formats:\u003c\/strong\u003e - LPCM 2 ch (48 kHz 16 bit)- LPCM 2 ch (48 kHz 24 bit)- LPCM 4 ch (48 kHz 24 bit)- MPEG-4 AAC-LC 2 ch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo file formats:\u003c\/strong\u003e - XAVC S- XAVC HS\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum video resolution:\u003c\/strong\u003e 4K Ultra HD 3840 x 2160p (60 fps)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther video resolutions:\u003c\/strong\u003e Full HD 1920 x 1080p (120 fps)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery type:\u003c\/strong\u003e Lithium-Ion NP-FZ100\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery life:\u003c\/strong\u003e - Approx. 580 shots- Approx. 175 min. playback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBox contents:\u003c\/strong\u003e - Sony a7 IV Mirrorless Camera (ILCE7M4B.CEC)- Rechargeable Battery NP-FZ100- Power cord- Shoulder strap- Body cap- Accessory shoe cap- Eyepiece cup- USB cable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 658 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuarantee:\u003c\/strong\u003e 1 year\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 96.4 x 131.3 x 79.8 mm (H x W x D)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther features:\u003c\/strong\u003e - Bright monitoring- Copyright info- Set file name- Video light mode- Zoom ring rotate\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"SONY","offers":[{"title":"Default Title","offer_id":54462138188118,"sku":"IVOLT-CMR-0065","price":2249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1012\/4194\/6454\/files\/10234116.jpg?v=1783452915","url":"https:\/\/ivoltai.com\/products\/sony-a7-iv-mirrorless-camera-body-only-65","provider":"Ivolt Ai","version":"1.0","type":"link"}