{"product_id":"toshiba-fire-tv-40lf2f53db-40-smart-full-hd-hdr-led-tv-with-amazon-alexa","title":"TOSHIBA Fire TV 40LF2F53DB 40\" Smart Full HD HDR LED TV with Amazon Alexa","description":"Forget endless scrolling, Fire TV on this Toshiba LED TV brings your recommendations, favourites, and currently watching together in one place. Each family member can have their own profile, so you can keep your shows separate from your kid's favourites. You'll really see the difference when watching HDR content - it displays a wider range of colours with enhanced contrast. And you can enjoy darker blacks and brighter whites across the whole screen thanks to Micro Dimming - you'll see more detail in every scene.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003cbr\u003e- Tru Resolution upscales older content into HD, so those classic movies will look better than ever - Control your TV using your just voice – just use the Alexa voice remote - Freeview Play makes it easy to catch up on episodes you've missed from the past week – all on demand and in one place  ________________________________ Please note: Some apps \u0026amp; services (including tuner) are only available in the UK. Apps \u0026amp; services may be removed or no longer supported by third party content providers at any time. Some apps \u0026amp; services may not be available at launch and may require a firmware update before becoming available. Some services require an account and\/or subscription fee.\u003cbr\u003e\u003cbr\u003e\u003ch4\u003eKey Specifications:\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh rate::\u003c\/strong\u003e 60 Hz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR::\u003c\/strong\u003e HDR10 \/ Hybrid Log-Gamma (HLG)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy efficiency class (SDR):\u003c\/strong\u003e E\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn mode power demand (SDR):\u003c\/strong\u003e 37 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy efficiency class (HDR):\u003c\/strong\u003e G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn mode power demand (HDR):\u003c\/strong\u003e 67 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby mode power demand:\u003c\/strong\u003e 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio power:\u003c\/strong\u003e 16 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSound technology:\u003c\/strong\u003e - 5 band equalizer- Surround sound\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeakers:\u003c\/strong\u003e 2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSound processing:\u003c\/strong\u003e - Dolby Audio- DTS Virtual:X\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio output:\u003c\/strong\u003e - Coaxial x 1- 3.5 mm jack x 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnections:\u003c\/strong\u003e - HDMI 1.4 x 2 (ARC compatible x 1)- USB Type-A 2.0 x 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWiFi:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthernet:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBluetooth:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen technology:\u003c\/strong\u003e LED directlit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e Full HD 1920 x 1080p\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen size:\u003c\/strong\u003e 40\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR:\u003c\/strong\u003e - 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