{"product_id":"toshiba-fire-tv-55uf3f53db-55-smart-4k-ultra-hd-hdr-led-tv-with-amazon-alexa","title":"TOSHIBA Fire TV 55UF3F53DB 55\" Smart 4K Ultra HD HDR LED TV with Amazon Alexa","description":"Forget endless scrolling. Fire TV on this Toshiba LED TV brings your recommendations, favourites, and currently watching together in one place. Each family member can have their own profile, so you can keep your shows separate from your kid's favourites. You'll really see the difference when watching Dolby Vision and HDR10 content - it displays a wider range of colours with increased contrast. And you can enjoy darker blacks and brighter whites across the whole screen thanks to TRU Micro Dimming - you'll see more detail in every scene.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003cbr\u003e- To make the most of those film scores, Dolby Atmos creates a room-filling 3D surround sound effect- Even non-Atmos content sounds great on the Onkyo speakers- Tru Resolution upscales older content into HD, so those classic movies will look better than ever- TRU Flow makes it easier to keep up with the action when watching sports or fast-moving scenes- Use the Alexa voice remote to search on your TV or control your smart home- Freeview Play makes it easy to catch up on episodes you've missed from the past week________________________________Please note: Some apps \u0026amp; services (including tuner) are only available in the UK. Apps \u0026amp; services may be removed or no longer supported by third party content providers at any time. Some apps \u0026amp; services may not be available at launch and may require a firmware update before becoming available. Some services require an account and\/or subscription fee.\u003cbr\u003e\u003cbr\u003e\u003ch4\u003eKey Specifications:\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh rate::\u003c\/strong\u003e 60 Hz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR::\u003c\/strong\u003e Dolby Vision \/ HDR10 \/ Hybrid Log-Gamma (HLG)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy efficiency class (SDR):\u003c\/strong\u003e E\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn mode power demand (SDR):\u003c\/strong\u003e 64 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy efficiency class (HDR):\u003c\/strong\u003e G\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn mode power demand (HDR):\u003c\/strong\u003e 124 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStandby mode power demand:\u003c\/strong\u003e 0.5 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio power:\u003c\/strong\u003e 20 W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSound technology:\u003c\/strong\u003e Sound By Onkyo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeakers:\u003c\/strong\u003e 2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSound processing:\u003c\/strong\u003e - Dolby Atmos- DTS Virtual:X\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther features:\u003c\/strong\u003e - Sleep timer- Parental lock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio output:\u003c\/strong\u003e - Optical x 1- 3.5 mm jack x 1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnections:\u003c\/strong\u003e - HDMI 2.1 x 3 (ARC compatible x 1)- USB Type-A 2.0 x 2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWiFi:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthernet:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBluetooth:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen technology:\u003c\/strong\u003e LED directlit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e 4K Ultra HD 3840 x 2160p\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen size:\u003c\/strong\u003e 55\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR:\u003c\/strong\u003e - Dolby Vision- HDR10- Hybrid Log Gamma (HLG)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotion rate:\u003c\/strong\u003e 60 Hz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNative contrast ratio:\u003c\/strong\u003e 5000:1\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicture enhancement:\u003c\/strong\u003e - Micro Dimming- TRU Picture Engine- 4K Tru Resolution\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResponse time:\u003c\/strong\u003e 8 ms\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e MB180Y\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefresh rate:\u003c\/strong\u003e 60 Hz\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGaming technology:\u003c\/strong\u003e - HDMI 2.1 ALLM- GAME Mode\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElectronic programme guide:\u003c\/strong\u003e 7-day EPG and 7-day catch up with Freeview Play\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTV tuner:\u003c\/strong\u003e Freeview HD (DVB-T2)Please note: Some services are only available in the UK\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTable-top stand:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVESA mount:\u003c\/strong\u003e 200 x 200\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecurity features:\u003c\/strong\u003e - Pin code- User login\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart TV services:\u003c\/strong\u003e - Catch up TV: BBC iPlayer, ITVX, Channel 4, 5, U- Streaming: Prime Video, BT Sport, Disney+, Netflix, NOW TV, YouTube- Music: Apple Music, Amazon Music, Deezer- App store: Amazon App StorePlease note: Some services are only available in the UK\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScreen mirroring:\u003c\/strong\u003e - Airplay 2 - Homekit- Wireless Display\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart platform:\u003c\/strong\u003e Fire TV\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoice controlled assistant:\u003c\/strong\u003e Amazon Alexa via remote\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuarantee:\u003c\/strong\u003e 1 year\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e - TV with stand: 14.35 kg- TV: 12.35 kg- Boxed: 18.35 kg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e - 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