LG C6 77" OLED AI 4K HDR Smart TV 2026 - OLED77C66LB
£3,624.00
Sale price
£3,624.00
Regular price
£3,915.00
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The LG OLED C6 77” TV makes everything you watch look richer and more punchy. Brightness Booster delivers a noticeably brighter picture, so highlights pop and scenes feel more lifelike. The α11 AI Processor 4K is constantly fine-tuning picture and sound as you watch, analysing what's on screen in real time to balance brightness, contrast and detail more naturally. Self-lit OLED pixels mean blacks look genuinely black, not “darkish grey”. You get pinpoint contrast, crisp detail and colour that stays true, whether you're watching in daylight or with the lights down. And if you're firing up your console, a 165 Hz refresh rate and 0.1 ms response time keep gameplay fast, smooth and ultra-responsive.
Good to know:
- The webOS smart platform is home to apps like Netflix, Disney+ and Prime Video- The AI Magic Remote lets you point, click and use voice control to search- Filmmaker Mode turns off any picture processing that can make movies look unnatural- AI Sound Pro transforms 2-channel audio into cinematic virtual 9.1.2 surround sound- Dolby Vision HDR boosts brightness and contrast for more detail in every scene- Dolby Atmos adds spacious, 3D-style sound that makes action scenes and soundtracks feel bigger- Game Optimiser fine tunes your settings, so your games look and sound their best- G-Sync, FreeSync and HGiG help deliver tear-free visuals with optimised HDR- WOW Orchestra seamlessly pairs your TV with a compatible soundbar- Its thin and light design looks great on a stand or mounted on the wall____________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.
Sale
LG C6 77" OLED AI 4K HDR Smart TV 2026 - OLED77C66LB
£3,624.00
Sale price
£3,624.00
Regular price
£3,915.00
Add-ons:
Good to know:
- The webOS smart platform is home to apps like Netflix, Disney+ and Prime Video- The AI Magic Remote lets you point, click and use voice control to search- Filmmaker Mode turns off any picture processing that can make movies look unnatural- AI Sound Pro transforms 2-channel audio into cinematic virtual 9.1.2 surround sound- Dolby Vision HDR boosts brightness and contrast for more detail in every scene- Dolby Atmos adds spacious, 3D-style sound that makes action scenes and soundtracks feel bigger- Game Optimiser fine tunes your settings, so your games look and sound their best- G-Sync, FreeSync and HGiG help deliver tear-free visuals with optimised HDR- WOW Orchestra seamlessly pairs your TV with a compatible soundbar- Its thin and light design looks great on a stand or mounted on the wall____________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.
Key Specifications:
- Refresh rate:: 120 Hz (up to 165 Hz)
- HDR:: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
- Energy efficiency class (SDR): E
- On mode power demand (SDR): 92.7 W
- Energy efficiency class (HDR): G
- On mode power demand (HDR): 260 W
- Standby mode power demand: 0.5 W
- Audio power: 40 W
- Sound technology: - α11 AI Sound Pro (Virtual 11.1.2 Up-mix)- AI Object Remastering Ultra- Adaptive Acoustic Tuning- WOW Orchestra
- Speakers: 2.2
- Sound processing: Dolby Atmos
- Audio output: Optical x 1
- Connections: - HDMI 2.1 x 4- USB 2.0 x 2
- WiFi: Yes
- Ethernet: Yes
- Bluetooth: Bluetooth 5.3
- Screen technology: OLED
- Resolution: 4K Ultra HD 3840 x 2160p
- Screen size: 77"
- HDR: - Dolby Vision- HDR10- Hybrid Log Gamma (HLG)- Cinema HDR
- Motion rate: 120 Hz
- Picture enhancement: - Perfect Color- AI Picture Pro- α11 AI Super Upscaling 4K- Dynamic Tone Mapping Ultra- AI HDR Remastering- HDR Expression Enhancer- 4K Expression Enhancer- Brightness Booster
- Processor: α11 AI Processor 4K Gen3
- Refresh rate: 120 Hz (up to 165 Hz)
- Gaming technology: - Dolby Vision for Gaming (4K 120Hz)- Nvidia G-Sync compatible- AMD FreeSync compatible- Game Optimiser- HDR game mode- VRR (Up to 165Hz)- ALLM- HGiG mode- Cloud: Xbox Cloud Gaming, Geforce Now, Amazon Luna, Blacknut
- Other features: - Sleep timer- Parental lock- Ambient brightness sensor
- Electronic programme guide: 8-day EPG
- TV tuner: - DVB-T2- Freesat HD (DVB-S2)Please note: Some services are only available in the UK
- Table-top stand: Edge slope stand (1 pole)
- VESA mount: 300 x 200
- PVR function: Yes
- Accessibility features: - Audio description- Colour / contract modes- Screen / text magnification- Screen reader / TalkBack- Subtitles / closed captions- Listen simultaneously with a hearing aid
- Security features: Security updates
- Smart TV services: - Catch up TV: BBC iPlayer, ITVX, Channel 4, 5- Streaming: Apple TV, Amazon Prime Video, Disney+, Netflix, NOW, Paramount+, YouTube- Music: Apple Music, Amazon Music, Deezer, Spotify- App storePlease note: Some services are only available in the UK
- Screen mirroring: - Google Cast (Android / iOS)- Airplay 2 (iOS)
- Smartphone app: LG ThinQ app
- Other smart features: Works with Hey Google, Apple Home, Matter (WiFi)
- Smart platform: webOS 26
- Voice controlled assistant: Yes
- Colour: - TV: Dark titan silver with stripe pattern back- Stand: Dark titan silver
- Guarantee: 1 year
- Weight: - TV with stand: 27 kg- TV without stand: 23.5 kg- Boxed weight: 38.3 kg
- Dimensions: - TV with stand: 1035 x 1711 x 267 mm (H x W x D)- TV: 982 x 1711 x 47.1 mm (H x W x D)- Boxed: 1130 x 1879 x 228 mm (H x W x D)
- Box contents: - LG OLED77C66LB 77" Smart 4K Ultra HD HDR OLED TV- Magic remote control- Batteries- Stand- Screws- User manual
- Material: Plastic